Social Media Modules
This guide to social media use for non-profits was created through the Coalition’s Virtual Platform Laboratory Project to help the CCGHR and similar non-profit organizations understand and engage in successful social media practices. The learning contained within captures the Coalition’s own experiences in launching into social media while also reflecting on best practices identified in social media literature.
How They Work
The guide is broken down into 20 modules that are available for download below. A single PDF file with all modules is also available at the bottom of this page. Visitors are encouraged to read through the modules in order, but specific modules may also be downloaded individually. As a whole, the modules are meant to serve as a resource to help non-profit organizations understand the basics of social media while also thinking about tools and strategies. The modules are broken down as follows:
Social Media Basics
- Introduction to the Guide
- Module 1: What is social media
- Module 2: The value of social media
- Module 3: Understanding social media
- Module 4: Designing a social media strategy
Designing a Social Media Strategy
- Module 5: Setting goals
- Module 6: Establishing a voice
- Module 7: Donor engagement
- Module 8: Reaching target audiences
Selecting Social Media Tools
- Module 9: Social media tools
- Module 10: Choosing your tools
- Module 11: Facebook
- Module 12: Twitter
- Module 13: LinkedIn
Executing and Managing the Strategy
- Module 14: Interacting online
- Module 15: Integration with existing communications
- Module 16: Social media management
- Module 17: Developing social media guidelines
- Module 18: Monitoring and Evaluation
Mobile Social Media and Equitable Access
Full Guide for Download
- Complete Set of Modules (2.4 Mb): This PDF contains all 20 of our modules in one document.
Thank you for visiting. We encourage you to share these modules widely and also welcome any feedback at firstname.lastname@example.org
Thank You to Our Collaborators!
The Coalition would like to extend a special thanks to Clarke Cole for developing this resource as part of an undergraduate project at McMaster University. We would also like to thank Meaghan Morris for her hard work and dedication to launching our social media initiatives in 2013 and for recommendations that served as valuable contributions to this resource. Thank you also to Nicola Toffelmire for editing the modules.