Social Media Modules

This guide to social media use for non-profits was created through the Coalition’s Virtual Platform Laboratory Project to help the CCGHR and similar non-profit organizations understand and engage in successful social media practices. The learning contained within captures the Coalition’s own experiences in launching into social media while also reflecting on best practices identified in social media literature.

How They Work

The guide is broken down into 20 modules that are available for download below. A single PDF file with all modules is also available at the bottom of this page. Visitors are encouraged to read through the modules in order, but specific modules may also be downloaded individually. As a whole, the modules are meant to serve as a resource to help non-profit organizations understand the basics of social media while also thinking about tools and strategies. The modules are broken down as follows:

Social Media Basics

Designing a Social Media Strategy

Selecting Social Media Tools 

Executing and Managing the Strategy

Mobile Social Media and Equitable Access

Full Guide for Download

Thank you for visiting. We encourage you to share these modules widely and also welcome any feedback at

Thank You to Our Collaborators!

The Coalition would like to extend a special thanks to Clarke Cole for developing this resource as part of an undergraduate project at McMaster University.  We would also like to thank Meaghan Morris for her hard work and dedication to launching our social media initiatives in 2013 and for recommendations that served as valuable contributions to this resource.  Thank you also to Nicola Toffelmire for editing the modules.